

Comprehensive suite of
financial planning and
wealth planning services

Time-tested track record
upheld to high quality
and compliance standards
Nicholas Goh Organisation (NGO) is a leading group of agency units in Prudential Assurance Company Singapore (Pte) Limited.
Sound financial stewardship is at the heart of what we do.
Our mission: to preserve and build our clients’ wealth.
Our strategy: to groom the next generation of Financial Consultants in providing robust expertise and sound counsel to our clients
Our satisfied clients value us for our financial planning expertise, comprehensive product knowledge and most importantly, a listening ear.
Shannon is very efficient and helpful, very quick with her responses whenever I have sudden queries. She is also very well-versed in product knowledge and gives good advice on what is required or more suited for me. I’m...
read more
Shannon is very efficient and helpful, very quick with her responses whenever I have sudden queries. She is also very well-versed in product knowledge and gives good advice on what is required or more suited for me. I’m definitely able to put my trust in her to take care of my needs well with no worries!
Mdm Aspiar Bte S R
Retiree
Shu Xian is a very positive, cheerful and hardworking person. Over the years Shu Xian has guided us with our financial goals and protection needs, ensuring that our interests and requirements are well covered. With her...
read more
Shu Xian is a very positive, cheerful and hardworking person. Over the years Shu Xian has guided us with our financial goals and protection needs, ensuring that our interests and requirements are well covered. With her thorough on-the-job knowledge and honest approach, she has evolved to be our long-term advisor through different life stages and is now also our friend.
Desmond Tan W L
Engineer
I have been insured with Prudential for nearly 5 years now. Elaine Cheng was the first agent I was referred to by a friend, primarily because of her passion and patience in dealing with clients. Many times in the past I...
read more
I have been insured with Prudential for nearly 5 years now. Elaine Cheng was the first agent I was referred to by a friend, primarily because of her passion and patience in dealing with clients. Many times in the past I have experienced a ‘hard-selling’ attitude from other insurance agents. However, that is definitely not the treatment I received from Elaine. Hence, I decided to join Prudential.
After my work relocation to Malaysia, I had difficulties to make payments for my premium. And Elaine has kindly offered her help to forward my payment, on the monthly basis without fail. Similar case when I was relocated to Indonesia.
Thus, I truly appreciate Elaine’s positive attitude on finding solution to my problems, and her passion of working with me.
Mr Ong C H
Business Owner
Serene took the effort to review my personal financial status before advising. I feel her advice is based on facts and figures from my personal life and not general statistics.
Krishnanvani A/P S
Housewife, 3 Kids
Serene is trustworthy and is readily available to answer my queries when I need help. She looks at long-term relationship rather than getting immediate sales.
Bernard R W
High School Teacher
During our first meeting, Summer helped to evaluate my financial needs and identify urgent key short-term gaps to be filled. With consistent follow-up action and transparency, I invested in appropriate products for my...
read more
During our first meeting, Summer helped to evaluate my financial needs and identify urgent key short-term gaps to be filled. With consistent follow-up action and transparency, I invested in appropriate products for my family. When my son was hospitalised, what touched me the most was her willingness to rush down to the hospital at late hours to visit my son to ensure his well-being and that all the hospitalisation expenses were taken of. I am confident in her clarity and foresight in handling my portfolio. As such, I strongly encourage others to engage her for impeccable service attitude, a listening heart and cutting-edge product knowledge.
John Tan M L
IT Specialist
We appreciate Rachael’s effort to always ensure we are well insured with full consideration of our budgets. It brings great comfort to us that she is our family’s personal insurance agent. Her calm, patient manner is a...
read more
We appreciate Rachael’s effort to always ensure we are well insured with full consideration of our budgets. It brings great comfort to us that she is our family’s personal insurance agent. Her calm, patient manner is a welcoming gesture whenever we request for re-look at our insurance coverage. Her great product knowledge and understanding to our requirements are remarkable. She is a rare gem indeed!
Mdm Lee S K
Retiree
Ms Winnie is always helpful and whenever I have questions or queries, she responds promptly after careful consideration of my situation and suggests the best solutions. Before meeting her, I feel a bit awkward to...
read more
Ms Winnie is always helpful and whenever I have questions or queries, she responds promptly after careful consideration of my situation and suggests the best solutions. Before meeting her, I feel a bit awkward to purchase the insurance products here, but after hearing her explanation, I feel more comfortable to get it.
T K Webber
Social Entrepreneur
Christine is confident, trustworthy and knowledgeable.
Beatrice M S
Kindergarten Teacher
Christine managed my expectations well by providing regular updates to inform me about my policy documents.
Marion Uy R
Student
In her eleven years of experience, I trust her expertise in the insurance industry coupled with speed of execution this exceeds my expectations. The turn around time is usually less than a day, especially when we have...
read more
In her eleven years of experience, I trust her expertise in the insurance industry coupled with speed of execution this exceeds my expectations. The turn around time is usually less than a day, especially when we have major projects that requires coverage. Our whole suite of corporate insurance care is under Elaine’s care. Our claims are well handled and reimbursements are paid quickly. Her after sales service has been most consistent as addressed before the sale. This is utmost impressive. Elaine would be my FIRST consultant to be referred.
Mr Jeremy Pang G S
F&B Business Owner
There was no hard-selling of insurance policy. Serene always advises me with the right policies to meet my financial purpose.
Channarong P
Mechanical Engineer
Jasmine is a great person with a great character. She provided me detailed quotes and options to fit my specific needs. She was very mindful of customer satisfaction and provided excellent service. Jasmine has...
read more
Jasmine is a great person with a great character. She provided me detailed quotes and options to fit my specific needs. She was very mindful of customer satisfaction and provided excellent service. Jasmine has definitely made the process of dealing with insurance easy and painless.
Leonard Tan K H
COO, Global Private Bank
Shannon is very efficient and helpful, very quick with her responses whenever I have sudden queries. She is also very well-versed in product knowledge and gives good advice on what is required or more suited for me. I’m...
read more
Shannon is very efficient and helpful, very quick with her responses whenever I have sudden queries. She is also very well-versed in product knowledge and gives good advice on what is required or more suited for me. I’m definitely able to put my trust in her to take care of my needs well with no worries!
Mdm Aspiar Bte S R
Retiree
Shu Xian is a very positive, cheerful and hardworking person. Over the years Shu Xian has guided us with our financial goals and protection needs, ensuring that our interests and requirements are well covered. With her...
read more
Shu Xian is a very positive, cheerful and hardworking person. Over the years Shu Xian has guided us with our financial goals and protection needs, ensuring that our interests and requirements are well covered. With her thorough on-the-job knowledge and honest approach, she has evolved to be our long-term advisor through different life stages and is now also our friend.
Desmond Tan W L
Engineer
I have been insured with Prudential for nearly 5 years now. Elaine Cheng was the first agent I was referred to by a friend, primarily because of her passion and patience in dealing with clients. Many times in the past I...
read more
I have been insured with Prudential for nearly 5 years now. Elaine Cheng was the first agent I was referred to by a friend, primarily because of her passion and patience in dealing with clients. Many times in the past I have experienced a ‘hard-selling’ attitude from other insurance agents. However, that is definitely not the treatment I received from Elaine. Hence, I decided to join Prudential.
After my work relocation to Malaysia, I had difficulties to make payments for my premium. And Elaine has kindly offered her help to forward my payment, on the monthly basis without fail. Similar case when I was relocated to Indonesia.
Thus, I truly appreciate Elaine’s positive attitude on finding solution to my problems, and her passion of working with me.
Mr Ong C H
Business Owner
Serene took the effort to review my personal financial status before advising. I feel her advice is based on facts and figures from my personal life and not general statistics.
Krishnanvani A/P S
Housewife, 3 Kids
Serene is trustworthy and is readily available to answer my queries when I need help. She looks at long-term relationship rather than getting immediate sales.
Bernard R W
High School Teacher